Press Releases

E-ticketing The Virtual Box Office

Long lines at the box office on opening day with eager attendees waiting to buy their tickets have been a consumer show tradition for decades. It still is but, with the advent of e-ticketing over the last few years, not quite to the extent it once was. Lisa Kropf, dmg world media's director of marketing and sponsorship in the Home Interests North America division, said the company started using e-ticketing in 2006....