Expo’s Digital Excellence Awards, recognizing outstanding digital initiatives in the event and trade show industry. Tuesday, March 25, 2014 By Michael Hart...

Marketplace Events highlights:

Best social media initiative

Winner: Marketplace Events Social Deal Initiative

What the judges say: “By taking advantage of a campaign that provided content on Facebook, Twitter and Pinterest, Marketplace Events grew its social media engagement 37 percent in a year to more than 100,000 interactions in 2013.”

Finalists: 
Cisco Live
Consumer Electronics Association
Ticket Summit

Best use of digital and social media

Winner: La-Z-Boy social media campaign, Capital Home Show, Marketplace Events

What the judges say: “La-Z-Boy incorporated marketing initiatives on its website, Facebook and Twitter to develop more leads from its involvement in the Capital Home Show.”

Finalist: 
National Cattlemen’s Beef Association

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Read the full article on ExpoWeb.com