On the heels of Marketplace Events’ announcement regarding Larry Little’s new role as the company’s Vice President & General Manager, Motorcycle Group, a brand new initiative was announced on Tuesday, revealing plans to develop the American International Motorcycle Expo (AIME)....

LONG BEACH, Calif. (January 18, 2012) – On the heels of Marketplace Events’ announcement regarding Larry Little’s new role as the company’s Vice President & General Manager, Motorcycle Group, a brand new initiative was announced on Tuesday, revealing plans to develop the American International Motorcycle Expo (AIME). The event signifies Marketplace Events’ foray into the motorcycle marketplace, set to take place in Fall 2013, with the purpose to serve as the catalyst to bring together the entire two-wheel industry in a single arena that creates a grand stage for motorcycling in the U.S. and North America, while delivering an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry.

The Sky Room, in Downtown Long Beach, provided a picturesque backdrop for one of the biggest announcements in the motorcycle marketplace for 2013 and beyond.

Marketplace Events CEO Tom Baugh

Marketplace Events CEO Tom Baugh provided a background on the strong line of success in consumer expos the company has achieved under his leadership – highlighted by home shows in 21 major markets. Marketplace Events is perfectly positioned to provide a solid foundation for the new AIME venture.

Marketplace Events VP & GM, Motorcycle Group, Larry Little

Little, a longtime executive within the motorcycle industry, shared the vision for AIME with his associates from the media and marketplace on Tuesday evening. His decades of experience are an invaluable asset to the continued progression of the new expo.

AIME is a trade and consumer show for the motorcycle industry, timed to align with the annual reveal of new motorcycles, aftermarket products, safety equipment, and accessories to the press, motorcycle dealers, and consumers. It is intended to create a greater efficiency for the industry to conduct business with retailers, promote new product to the press and consumers, while creating a heightened interest for motorcycling as both sport and as a viable, green transportation alternative.

The motorcycle industry was well represented at The Sky Room on Tuesday. The announcement offered a chance for all in attendance to get an exclusive look at what Marketplace Events has in store to re-energize the two-wheel landscape.

From left: Tom Baugh (CEO), Mike Webster (VP), Cinnamon Kernes (Operations),
Larry Little (VP&GM, Motorcycle Group), Mark White (CFO)

Simply put, the American International Motorcycle Expo is the single most important show of its type in the North American market and will have international impact within the motorcycling community.