The team at Marketplace Events strives to take each show beyond exhibit space, banners, and logos... We build experiences. ExhibiTALK is where the Marketplace Events team shares best practices and strategies to truly get the most out of your show experience. We bring buyers and sellers together in environments that ensure opportunity and success for our customers. Online, in print or on the show floor, we connect businesses with the audiences they need to reach; and we want to make sure every connection is worthwhile.
GOAL: | MEASUREMENT: |
Company awareness - Branding or PR |
Reach out to show management and let them know about your company and why it is media-worthy. Review the publicity generated in dollar value, readership, etc. |
Introduce new product or service | Instruct staff to interact with customers and meet daily to discuss public reactions. Consider non-traditional means such as a blog article or social media which can be measured by engagement and the number of viewers. |
Generate leads | Offer a show promotion or discount. Use a tablet to collect email addresses and decide the desired number you'd like to collect as your daily goal. |
Hire new employees |
Advertise the position available and invite selected applicants to meet you at the event. Finding the right applicant = success. |
Market research | Consider sponsoring a contest where you include a few specific questions on the entry form. Success can be measured by the number of entries, optins, and answers. |
Close sales | Invite your current prospects to your booth for an in person meeting and measure success on the final contracted dollar amount of closed sales. |
GOAL: | MEASUREMENT: |
Company awareness - Branding or PR |
Reach out to show management and let them know about your company and why it is media-worthy. Review the publicity generated in dollar value, readership, etc. |
Introduce new product or service | Instruct staff to interact with customers and meet daily to discuss public reactions. Consider non-traditional means such as a blog article or social media which can be measured by engagement and the number of viewers. |
Generate leads | Offer a show promotion or discount. Use a tablet to collect email addresses and decide the desired number you'd like to collect as your daily goal. |
Hire new employees |
Advertise the position available and invite selected applicants to meet you at the event. Finding the right applicant = success. |
Market research | Consider sponsoring a contest where you include a few specific questions on the entry form. Success can be measured by the number of entries, optins, and answers. |
Close sales | Invite your current prospects to your booth for an in person meeting and measure success on the final contracted dollar amount of closed sales. |