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ExhibiTALK

​The team at Marketplace Events strives to take each show beyond exhibit space, banners, and logos... We build experiences. ExhibiTALK is where the Marketplace Events team shares best practices and strategies to truly get the most out of your show experience. We bring buyers and sellers together in environments that ensure opportunity and success for our customers. Online, in print or on the show floor, we connect businesses with the audiences they need to reach; and we want to make sure every connection is worthwhile.


Brian Baeumler

5 Reasons People Attend Home Shows

Jun 03, 2016
At Marketplace Events we pride ourselves on our ability to produce home shows that are loaded with real inspiration, fresh ideas, and expert advice -- all elements which create a winning recipe for bringing people to the show and introducing them to your business as an exhibitor.
Sleezy_Salesman2

The "How NOT to Exhibit" Top 10 Countdown

Jun 03, 2016
Successful exhibitors know the importance of training. They will take the time to teach their staff (and themselves) how to sell while working the booth. Always top of mind is presenting both yourself and your company in a professional way - without being too overbearing - and without being so indifferent that potential customers pass you by. In seconds, people will either be attracted to your booth or repelled by it, and you should always be aware of the image you are presenting.
afterevent

After the Show: Throughout the Year

May 27, 2016
As a leader in the home show industry, Marketplace Events has several new and effective strategies in place that are being developed to benefit exhibitors throughout the entire year!
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After the Show: It's NOT Over When It's Over

May 24, 2016
In April the Marketplace Events spring home show season winds down. By then all of our spring home show exhibitors have taken on new projects, and the days working the show floor are just a distant memory... BUT...
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Show Tips From the Show Teams

May 20, 2016
After watching our show teams work incredibly hard during the months leading up to our busy spring home show season, we wanted to share their tips for exhibitors on having a successful show.
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Exhibitors, We Appreciate You and We Have Awards to Show It!

May 17, 2016
At Marketplace Events we love to acknowledge our exhibitors, whether it be for the best booth, most creative booth, or even the best dressed. Yes, best dressed is an award! We know participating in our events takes a lot of planning and work on your part, and we appreciate all exhibitors who make the effort to continually improve their displays and raise the bar. After all, it is our goal to produce the best quality home shows for both our exhibitors and our attendees. A quality show translates to more traffic to your booth and more sales!
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Celebrating Marketplace Events Award Winners at #MPEAustin

May 16, 2016
In May 2016, Marketplace Events held a company meeting in Austin, TX. ​In the Austin spirit of keepin' it weird the theme for the meeting this year was #BoomBiscuit. According to UrbanDictionary.com, the top definition of the slag term "Boom Biscuit" is: Success has been achieved. You have done what you said you would do. A term of endearment towards a successful outcome.
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The Real Value of Your Exhibitor Listing

May 12, 2016
In addition to booth space, exhibitors are encouraged to take advantage of all marketing opportunities available to them when taking part in a Marketplace Events produced home show. Aside from the standard show guide listing during the event, we also provide a listing on the home show website. The exhibitor listing remains active from the time you sign up for your booth until the end of the renewal period after the show closes.
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At the Show: Product Demos and Selling Techniques

May 09, 2016
The art of selling at a home show is based upon how well you can personally communicate and demonstrate your product or service, so that a qualified attendee can relate, understand, and respond to your presentation. Remember, selling at a home show is much different than selling in the field, in a store, or on a telephone. It is much more intimidating. Even the strongest salesperson can have trouble selling at a home show.
Sleezy_Salesman

At the Show: Welcome Visitors to Your Booth

May 05, 2016
Once you are set up and the show opens it's time to interact with the customers that enter your booth. Plan at least three unique greetings that do not have a "Yes" or "No" answer. Look people directly in the eye when introducing yourself and/or your company and prepare a thirty second introduction about your company, products, or services.
Doing Business

It's Show Time! ...Time to Talk Show Etiquette

May 01, 2016
When you are assigned booth duty at any trade show remember that you are on display along with your company’s products. You are a selected representative of the company. You are on duty to meet, sell, educate, inform and service customers and prospects. You're not only selling your products - you're selling yourself.
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What to Include in the Show Binder

Apr 29, 2016
Many customers will remember MORE about the salespeople manning a booth than the booths themselves! Your success depends largely on the collective talent, product knowledge and energy level of your sales staff, AND of course how prepared they are. The foolproof way to insure everyone is prepared is to share your knowledge of the show with those who will be manning the booth.
movin

Move In & Move Out Tips: During the Show

Apr 25, 2016
In this next series, we will address each of these three critical areas. Think of this as the "to-do" list which will enable you to be better prepared, do everything right the first time, achieve the objectives you have set for your company, and have a stress-free experience.
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Marketing & Promotion: Opportunites During the Show

Apr 22, 2016
After you have enjoyed the rewards from the pre-show exposure, it's time to maximize your participation while at the home show. There are numerous ways to create brand awareness on the show floor, from large sponsorship partnerships to smaller visual ways which help bring traffic to your booth.
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Marketing & Promotion: Opportunites Before the Show

Apr 18, 2016
The most effective marketing plan is one that is customized based on business objectives. Below are just a few of the marketing opportunities available to our exhibitors, sponsors, and partners. Our goal is to work with all taking part to ensure they have a successful show.
MarketingWordArt2

Before the Show: Learn the Marketing Opportunities!

Apr 15, 2016
Marketplace Events continues to lead the home and garden event industry with innovative marketing initiatives and strategies that drive attendance and add value to your participation in our shows. These strategies have been developed with exhibitor participation in mind!
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Before the Show: Develop An Effective Lead Card

Apr 11, 2016
Leads are one of the main reasons most exhibitors participate in home shows. Some might actually write orders on the show floor, but many take leads. The following are four basic concepts that will make the difference between being profitable at shows or just covering costs:
TIMEman

Before the Show: Research and Plan

Apr 04, 2016
Achieving our goals often hinges on pre-show planning. Those exhibitors that develop a thorough understanding of the Show and the opportunities it represents towards their organizational goals and resources will dramatically increase their chances for success. It is known that the single most common mistake exhibitors make is “just showing up” without properly preparing. Marketplace Events delivers buyers to the Show but it's up to you the exhibitor to attract them to your booth and interact with them.
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Before the Show: Train Your Team

Mar 28, 2016
Your success at a home show is highly dependent on your overall team performance. You have put hours into designing your booth, creating a strategy, printing handouts... Now it is time to invest in your team. They are at the front of the line and representing you to potential customers.
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Before the Show: Decide How Much Space You Will Need

Mar 21, 2016
Booth size depends upon your show budget, the product selection that you want to bring to the show, desired objectives, the available show space, and your number of staff. Keep in mind that the size of your booth will have a direct bearing on your final results at the home show. For example, if your major objective at a show is to generate new leads, the amount of actual leads you can generate will be affected by a limited space.


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ExhibiTALK

​We share best practices and strategies to help you truly get the most out of your show experience.

5 Reasons People Attend Home Shows

Jun 03, 2016

At Marketplace Events we pride ourselves on our ability to produce home shows that are loaded with real inspiration, fresh ideas, and expert advice -- all elements which create a winning recipe for bringing people to the show and introducing them to your business as an exhibitor.

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