Marketplace Events highlights:
Best social media initiative
Winner: Marketplace Events Social Deal Initiative
What the judges say: “By taking advantage of a campaign that provided content on Facebook, Twitter and Pinterest, Marketplace Events grew its social media engagement 37 percent in a year to more than 100,000 interactions in 2013.”
Finalists:
Cisco Live
Consumer Electronics Association
Ticket Summit
Best use of digital and social media
Winner: La-Z-Boy social media campaign, Capital Home Show, Marketplace Events
What the judges say: “La-Z-Boy incorporated marketing initiatives on its website, Facebook and Twitter to develop more leads from its involvement in the Capital Home Show.”
Finalist:
National Cattlemen’s Beef Association