Dear Marketplace Events Exhibitors:
We know these are difficult times, but we also know home improvement spending in many categories is up. We have found tremendous value in our relationship with Valassis, the award-winning leader in print and digital marketing. In an effort to support our exhibitors, we began talks with them about a partnership that would drive leads for our exhibitors and allow you to benefit from their expertise as well.
We are excited to share that we have entered into a contract with Valassis to create a program that gives you the benefit of our Marketplace Events contract rate and a lower investment barrier of entry.
Last year alone Valassis worked with 420 clients nationwide in the Home Services & Home Improvement categories, servicing over 15.2 billion ads. Valassis is proven to drive very strong return on investment in this category. 62% of the purchase influence for consumers is through digital and print media which Valassis specializes in.* Now more than ever is the time to drive sales and acquire new customers.
In my role, I know how important targeted advertising is for client acquisition. It’s how we drive people to the home shows, and this Valassis program can send quality leads your way while we wait for the next home show. Print and digital advertising, in combination with the show, will not only help with brand awareness but with the amount of leads that you will receive.
This partnership will provide you preferred pricing on their exclusive data and suite of powerful marketing products that include: mobile, "Save. Spend Life Happy" direct mail package, postcards, digital display and email to name a few.
What this means for you:
Your dedicated Valassis media consultant will be contacting you soon to
discuss your goals, custom trade area profile, insights and solutions
to help you generate leads this summer and beyond.
To begin your conversation today, contact Stephanie Cooper, National Sales Executive with Valassis at 513-407-1246 or firstname.lastname@example.org.
Sources: *Prosper Insights & Analytics, Media Influence & Behavior (MBI) Survey, Jan 2020.