CLEVELAND, Ohio – July 25 2016 – Marketplace Events, North America's largest home show producer, announced today it has hired Frank J. Bird II as president of a new marketing services division. Bird joins the company after spending the last 25 years in publishing in Cleveland, Ohio including the last 14 years as publisher of Cleveland Magazine.
“A meaningful segment of our home show exhibitors are interested in purchasing additional services from us to drive year-round sales," explained Tom Baugh, CEO of Marketplace Events. “Marketing Services is a big opportunity for Marketplace Events and we are excited that Frank has joined us to lead this new division," he continued. “Frank is uniquely qualified to launch this effort, as he has a long history and deep knowledge of delivering custom publishing products that provide measurable value to local companies. He gets content marketing, customer service and building trust. He’s the ideal person to build out this new enterprise for us."
In addition to serving as publisher of Cleveland Magazine, Bird was also publisher of puLse Magazine and Inside Business where he was instrumental in creation of the company’s original web development division. In 2015, Inside Business and Cleveland Magazine were named best publications in the state by Ohio Society of Professional Journalists.
Marketplace Events does business each year with nearly 15,000 exhibitors across North America—mostly small- to mid-sized local companies in the home improvement industry. Based on exhibitor feedback, Marketplace Events’s Marketing Services Division will offer products such as lead management, sales training, lead generation and digital and social media support to their exhibitor base in the 23 markets that the company serves in the U.S. and Canada.
Marketplace Events also announced the hiring of Jennifer Wallin as brand manager, Holiday Boutique. Holiday Boutique is an upscale holiday shopping event that the company first produced in Kansas City in 2014 with huge success; Marketplace Events intends to roll the event out in new markets. The company will launch a second Holiday Boutique at U.S. Bank Stadium in Minneapolis this November and plans to add a third in Des Moines in 2017. Wallin will be charged with growing the portfolio of Holiday Boutiques with a goal of adding two per year in new markets through 2020.
Wallin joins Marketplace Events after spending 13 years working in various sales and marketing roles in the event industry, most recently from tech company Velocitor Solutions. Her career has also included a stint as meeting & special events senior planner for the Federal Reserve Bank of Richmond and eight years as a show manager for Southern Shows, where she worked on 17 different consumer shows.
Marketplace Events was acquired by private equity firm Sentinel Capital Partners in early February of this year. In April the company announced seven new shows including one acquisition and six launches.
“It’s a very exciting time for Marketplace Events," said Tom Baugh, company CEO. “We are well positioned for growth and under Sentinel’s ownership, we have been able to be more aggressive in acquiring and launching shows in the home improvement sector and in other sectors as well."
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